Three founders.One studio.the half most agencies miss.
Pranav was running the brand work. Aditya was running the films. They watched too many clients pay two agencies to ship one campaign. So they merged.
Most agencies sold us a half. We built the other half.
In 2022, Pranav and Aditya were working on the same brand from opposite sides of the table. Pranav had the brand brief, the social, the long-form. Aditya had the films, the ads, the rough cuts. They were brothers. They were also two line items on the same client's invoice.
Every Monday meeting ended the same way. The brand half wanted the ads to look like the brand. The performance half wanted the ads to convert. Each half got fifty percent of the brief and shipped fifty percent of the campaign. The client got something that worked neither way.
So they collapsed the two retainers into one. Neeraj joined as CTO and built the tool that turns two weeks of media-buyer work into an afternoon. One team runs the brief and ships the craft. Four years in, the bet is still working.
Three people. One brief, one camera, one tool.
Pranav Mohan
I run the brand thesis. Every campaign that ships still has to look like the company that bought it. That bar doesn't move because the platform did.
Pranav owns the brief. He sits with the founder, the head of marketing, the in-house designer. He turns thirty minutes of “I want it to feel like us” into a creative direction that survives translation through three formats and a media buyer.
Aditya Mohan
Brand films should not look like ads. Ads should not look like stock. That gap is the entire business.
Aditya directs the films, the explainers, the cuts. He carries the craft from a script through a shoot through an edit through a thumbnail through three platform formats. The reason a Muffin ad doesn't look templated is that the person who shot it never works templated.
Neeraj Ramachandran
The fastest way to free up a media buyer is to do the part they don't enjoy. We built the tool. The buyer does the thinking.
Neeraj built Muffin Intel: outlier discovery, idea drafting, and competitor tracking in one surface. Two weeks of YouTube research compresses into an afternoon, and the rest of the week goes back to strategy. Every brief that ships goes through his code.
How we work, in four lines.
One Slack channel.
Brand and performance share the same room. The person writing the headline talks to the person buying the placement. Briefs land once and ship together.
Weekly numbers, not vanity slides.
Every account ships a Friday number. What we spent. What it returned. What's the next bet. No quarterly grand-reveal decks; the work earns the renewal every week.
No before yes.
We turn down briefs where the brand isn't ready, or the budget can't carry the ambition. The pitch we don't take is the case study we don't write a year later about how it didn't work.
One team, one studio.
One team holds the brief, the client, the craft, and the build. The handoff happens every day. The work never sleeps.