Scoped after the call, to the one product, service or branch you start with. There’s no subscription, and you decide when to add the next.

What if it doesn’t work for us?

You start small and stay in charge: one product, service or branch, in your own ad accounts, with every ad approved by you. You see which ads bring customers, add the next only when you decide the first has earned it, and can remove our access any time.

Do you work in my industry?

Yes, any industry. Muffin Intel can read the ads of any business that advertises on Google, Meta or LinkedIn.

Will you sign an NDA?

Yes, on request. Write to business@muffinmedia.co and we sign it before you share any account data. Your campaigns, leads, plan and report are shown only with your written OK.

What exactly do you run?

For the one product, service or branch we start with: the research, the ads, the pages they open, the campaigns on Google, Meta and LinkedIn in the languages your buyers use, and the reporting on them.

What about junk enquiries?

We judge your campaigns on the number your business counts, not on how many enquiries come in: patients who turn up, admissions, orders or enquiries worth following up. On the pages we build, we see which ad brought each enquiry, so an ad that brings enquiries but no customers shows up.

What do you see of my competitors?

Which ads they run on Google, Meta and LinkedIn, since when, and what each one says. On Meta, where the click goes, which of their ads Meta took down, and whether Meta banned the account that ran them. On Google, how often people search for each of them by name.

What do you see once our ad accounts are connected?

What each customer cost you and, where you track sales, your return on ad spend. In Google Ads, also which competitors show up on your searches, and how often their ad sits above yours. We use what you connect for your campaigns only.

Can you see my competitors’ spend or return?

No, we don’t have that data. Platforms don’t publish another brand’s spend or return on regular ads, so we won’t quote a figure. We can show you what’s in their ads and how long they’ve been live. We measure your own return on ad spend from your own ad accounts.

Another agency runs our ads?

Start with the part you can hand us: one product, one city, or the Market Report.

What counts as a measurement?

One fact about one part of an ad, like the second the price first shows or how big the logo is. In a video, Muffin Intel times each beat, spoken line, piece of text and shot, then measures each one: who speaks, what’s on screen, the cuts, the light, the sound. A video ad comes to over 1,000 measurements. A single static ad gets hundreds: each block of words, the product, the logo, the colours, and how big the words are on a phone. In health, finance and trading, it also checks for things like before-and-after pictures or a missing risk line.

Muffin Media: we read a million ads a day. We know what works.

The founders

A marketer, a filmmaker and an AI engineer.

Creativity and data,
in one team.

Marketing needs two things:
creativity and data.

Your first call is with one of them.

Pranav Mohan on LinkedIn (opens in a new tab)

Pranav Mohan

Former creative director
at Shares in Value.

Co-founder & Creative Director

A marketer, formerly creative
director at Shares in Value,
a Sydney fintech. Owns the brand
thesis, so every campaign still
looks like the company it is for.
Aditya Mohan on LinkedIn (opens in a new tab)

Aditya Mohan

His film Kumbini ran on Amazon Prime.

Co-founder & Content Strategist

Filmmaker. Shot TV commercials
for Saint-Gobain and
Resorts World Cruises. His film
Kumbini premiered in 11 countries,
ran on Amazon Prime and now
streams on Airtel Xstream.
Neeraj Ramachandran on LinkedIn (opens in a new tab)

Neeraj Ramachandran

Master’s in AI, Georgia Tech.

Co-founder & CTO

AI engineer with a master’s
in AI from Georgia Tech.
Built at big US startups.

Team Imbaishat Aarfi, Lead Designer Mahek Goel, Senior Video Editor Sakshi, Content Strategist

Jhanvi Singh, Junior Designer Srinjoy Roy, Junior Video Editor Jordan Dudley, Head of Marketing

Himanshu Singh, Sales Growth Head Sarah Thompson, Lead BDR Karthik Magaji, SDR Ayushi Singh, SDR

Creativity and data,
in one team.

Book 30 minutes with a founder Meet the full team

The advisors

Our advisors serve in a personal capacity.

Mercatus Capital, our first investor.

Advisor 1 of 7, Ashish Kumar Gupta

Ashish Kumar Gupta on LinkedIn (opens in a new tab)

Ashish Kumar Gupta

Global Head, New Business Incubation Group, HCLTech

With HCL since 1995, he now runs the group that starts HCLTech’s new
businesses. IIM Calcutta alumnus.
Prof. C. B. Mohan on LinkedIn (opens in a new tab)

Prof. C. B. Mohan

Strategy faculty, Great Lakes Institute of Management, Chennai

Director, Asia Pacific at Allison Transmission for 21 years before he turned to
teaching strategy. Now coaches CXOs across Tata companies.
Deepak Ganapathy on LinkedIn (opens in a new tab)

Deepak Ganapathy

Vice President, High Power Business Unit, Danfoss Power Solutions

Came to Danfoss from Eaton in 2021, when Danfoss
bought Eaton’s hydraulics business.
John Drake on LinkedIn (opens in a new tab)

John Drake

Vice President, Bessemer Venture Partners

Backs early-stage technology companies at Bessemer Venture Partners.
Aparajita Ajit on LinkedIn (opens in a new tab)

Aparajita Ajit

Former Vice President, Banking and Financial Services, Genpact

Twenty years building businesses internationally, from new markets to
key accounts. INSEAD Executive Master in Change.
Satish Anantharaman on LinkedIn (opens in a new tab)

Satish Anantharaman

Investor, Mercatus Capital

Founded I-SAT, a technology accelerator for deep-tech ventures.
Earlier, Senior Director of Global Business Development at
Stanley Black & Decker.
Shankar Varadharajan on LinkedIn (opens in a new tab)

Shankar Varadharajan

Mercatus Capital

Vice President (Strategy) on Tata Teleservices’ turnaround team, after building
Tata Infotech’s wireless business. MBA, BIM Trichy.
Mercatus Capital, our first investor.