Client Background
Gravity iLabs is an award-winning innovation lab that specializes in leveraging visualization and technology to solve complex business problems. With a strong focus on management consulting, experience design, AI, analytics, and digital technology. Gravity I Labs helps business leaders navigate organizational complexity and drive strategic transformation​. Gravity iLabs has a strong presence in Australia, primarily serving the Australian government with their innovative solutions.
Project Overview
Gravity I Labs aimed to expand their reach to the UAE government, leveraging their successful track record with the Australian government. To achieve this, they needed an engaging and visually compelling way to present their capabilities and success stories to potential clients and stakeholders in the UAE.
The animated video played a pivotal role in Gravity I Labs' strategic expansion efforts. It successfully highlighted the innovative aspects and potential impact of their solutions, making complex information accessible and engaging. The compelling presentation captured the attention of potential clients in the UAE, leading to increased interest and inquiries.
Visual Style/Aesthetic
The isometric visual style chosen for the illustration emphasizes a unique three-dimensional perspective while maintaining a flat, minimalist aesthetic. This approach combines depth and simplicity, creating a visually engaging and easy-to-navigate scene. The clean, uncluttered design enhances the overall visual appeal, making it easier for viewers to focus on the action and narrative.
Character Design
The character design within this isometric framework focuses on clean lines and geometric shapes to ensure clarity and consistency. Characters are crafted with proportional accuracy and minimal features, allowing them to stand out within the detailed environment. The use of cool tone saturated colors and subtle shading adds depth and enhances the overall visual appeal. These elements make the characters memorable and expressive, contributing to a dynamic and engaging animation.
Challenges Faced
Communicating Complex Information
The primary challenge was to effectively communicate the advanced capabilities of Gravity I Labs' solutions, such as StrategyDotZero, in a simple and understandable manner.
Maintaining Engagement
Ensuring that the presentation remained engaging while clearly explaining the benefits of their technology was crucial. The expo presentation needed to capture and retain the audience's attention.
Brand Consistency
Maintaining Gravity I Labs' professional and innovative image through consistent visual elements and character designs was essential.
Solution
Gravity I Labs' team collaborated to create an engaging presentation that addressed these challenges. By utilizing an isometric visual style and clean character designs, they produced visuals that effectively communicated the benefits and functionalities of their solutions. The use of simple graphics and vibrant colors ensured that the audience could easily follow along with the narrative.
Outcome
The presentation at the Abu Dhabi Expo successfully highlighted Gravity I Labs' innovative solutions, making complex information accessible and engaging. The presentation helped potential clients and partners understand the benefits of using Gravity I Labs' platform, leading to increased interest and potential collaborations. The presentation also reinforced Gravity I Labs' reputation as a leader in innovation and strategic consulting.
By focusing on simplicity and modernity in the visual style and ensuring clarity and engagement in character design, Gravity I Labs delivered a high-quality presentation that met their objectives and exceeded their expectations.
