Brand explainer videos are crucial for any company trying to create its presence in the digital space. It serves as a channel of creative communication for introduction and makes people understand the brand, product, or service's inherent value proposition and functionality. These short, visually appealing stories are made to take complex things to simpler stories; hence very appealing and useful to an extensive range of audiences. They are perfect for their very means of catching viewer attention quickly, telling value propositions, and clearly positioning the brand outside of the saturated digital environment.
Clear and Concise Messaging: This will include what it is and what problem it solves, what it does, and how to position it as the best against its competitive set, being either a product or a service.
Engaging Visuals that Tell aStory: Refers to the use of visual storytelling toaccentuate the brand's message and make an emotional connection.
Strong CTAs: Lead the audience on where to go next, whether for a website visit, product demos, or purchase.
Just like live-action explainer video, 2D and 3D animation has its uses. Sometimes, creativity and budget get in the way. Brand explainer videos - 2D, 3D or isometric, breathe life with their visual aspects to very abstract concepts. The case study below shows how a simple yet well-done explainer animated video can manage to increase app registrations, conversions, and investor interest substantially, just like the Varpet success story.
So, what did a funny animation have to do with that? With the help of an animated explainer, the app Varpet—to get connected with household service professionals—literally brought to life an enormous transformation that one tool was able to do. 15,000 app registrations in a month, 200% more conversion, and money from venture capitalists.
The brand explainer video with an interactive story and clear CTA rocked the market where social media interaction and app downloads that day just blew out of the roof. All illustrative samples on how good an animated brand explainer video could make deep impacts.
Brand explainer videos are absolutely super powerful in the array of digital marketing, bringing in very creative and effective ways of getting complex messages through in absolute sum. An explainer video that is used by a business helps in captivation activity, raising the levels of branding and story narration incredibly in relation to growth strategies and what can be achieved strategically with planning, creative use, and animation.
On the issue of the cost of producing the video, Muffin Media makes it easy to answer the issue by outlining how much the investment is in crafting the same. In comparison, a simple 2-D animation can cost anywhere between $1,000 to $1,500 per minute, those that are complex, involving intricate details, range from upwards of $3,000 up to $5,000 per minute.
Producing an explainer video is a collaborative endeavor that involves the following:
Conceptualization and Scriptwriting: Laying the foundational narrative structure and key messages.
Storyboarding and Visual Planning: Mapping out the visual sequence to align with the narrative flow.
Animation or Live: What's Right for the Business? It is finding the medium that justifies itself the thin line between the considerations of branding message, audience preference, and budget constraints.
While there are a host of KPIs, from viewing to engagement and conversion metrics, to assist in analyzing the performance and efficiency of the explainer video, insights in these dimensions would hold relevance in evaluating the contribution of the provided explainer video toward brand marketing objectives and overall business growth.