Muffin Media · Services01 / Marketing
Performance
Paid that turns budget into pipeline. Measured against the metric that pays your bills, then scaled.
The move.
Search, social and video, run by the team that also owns your brand. ROAS led, measured, scaled.
GoogleMetaLinkedInYouTubeTikTokMarketingthe half that pays the bills.
Paid campaigns built on the brand, not in spite of it.
Scale the spend4.2×
average ROAS across accounts
-40%
cost per acquisition
Why it lives next to brand
ROAS is a lagging indicator of brand.
A pure performance shop optimizes the auction perfectly and still hits a ceiling, because the ceiling is demand, and demand is a branding problem in a media costume. We run the buy on top of the brand we built, so the creative earns a second of attention before it asks for a click, and the auction gets cheaper on its own. Measured, then scaled.
GoogleSearch · PMax, Demand Gen
MetaProspecting · Retargeting
LinkedInB2B · ABM
YouTubePre-roll · Shorts
TikTokSpark · Smart+
The receipts