Mon
Brief day
One room runs it. Brand and performance in the same call.
Process · The whole thing
What happensafter you sign
Most agencies sell the deck. We sell the calendar. Here is what lands in your inbox in the four weeks after you sign, and what lands every Friday for as long as you stay.
The arc
Signature to first number, in four weeks.
Week 1 · Pranav + you
Brief becomes direction.
The kickoff invite goes out the same day you sign. No two-week onboarding silence. Then one 90-minute session with Pranav: brand thesis, audience, the three things that matter and the three that don't. You leave the room with a written direction, not a moodboard.
- Kickoff agenda
- Shared Slack channel
- Creative direction one-pager
Week 2 · Aditya + Neeraj + Pranav
Media plan, creative slate.
Aditya turns the direction into a creative slate. Neeraj's stack pulls competitor data and outlier signals into the plan. You see the buy and the boards before anything spends.
- Media plan v1
- Creative slate (3 concepts)
- Tracking architecture
Week 3 · Aditya + media buyer
First creative goes live.
Shoot, edit, deliver. The first ad enters market with full tracking and budget guardrails. Iteration starts the same day data starts landing.
- First creatives live
- Pixel/CAPI verified
- Daily monitoring
Week 4 · Pranav + you
The Friday report lands.
The first weekly report. What we spent. What it returned. What we'd push, what we'd cut, what we'd test next. No vanity slides; the renewal earns itself.
- Friday report
- Decision log
- Next week's plan
Then every week runs the same calendar. That is the next section.
The cadence
The week, in five days.
Tue
Make day
On the camera, the script, the edit.
Wed
Buy day
Media plan locked. Budget guardrails set. Tracking verified.
Thu
Ship day
Live creatives push. Monitoring on. Slack stays open.
Fri
Number day
Friday report lands. Spend, return, decision log, next bet.
The Friday report
One email. Every Friday.
Three numbers, three decisions, three bets. No dashboard logins, no quarterly grand-reveals. The report we wrote for ourselves when we hated everyone else’s.
From · pranav@muffinmedia.coFriday, 17:00 EST
Week 14 · The number
$42.6k
Spent
3.8x
ROAS
+18%
WoW
Decisions
- 01Scale Reel #7 to 1.3x budget. Hook held at 71% retention.
- 02Kill the static carousel set. CPM 4x the video set, no lift.
- 03Test new founder-cut variant on Mon. 3 hooks, same CTA.
Next bet · Monday 09:00Reply with go or no-go
The exit clause
No twelve-month lock. Thirty-day notice, ever.
Every Friday report has to earn the next Friday. If the numbers stop, you walk. Thirty days, clean exit, all assets in your drive. That is the contract. The renewal is the work.
Sign Monday. Your first Friday is in four.
Muffin Media · Est. 2022