Signed Monday.First ad in market, the Friday after.
Most agencies sell the deck. We sell the calendar. Here is what lands in your inbox in the four weeks after you sign, and what lands every Friday for as long as you stay.
by week.
- Week 0Signature. Kickoff calendar invite goes out same day.
- Week 1Brief intake with Pranav. Creative direction lands.
- Week 2First media plan from Aditya + Neeraj. Approvals.
- Week 3First creatives shoot, edit, ship to market.
- Week 4First Friday number. What spent. What returned.
Six stops, signature to renewal.
Kickoff invite lands.
We send a calendar invite for Week 1 the same day you sign. No two-week onboarding silence. The studio is already moving.
Brief becomes direction.
One 90-minute session with Pranav. Brand thesis, audience, the three things that matter and the three that don't. You leave the room with a written direction, not a moodboard.
Media plan, creative slate.
Aditya turns the direction into a creative slate. Neeraj's stack pulls competitor data and outlier signals into the plan. You see the buy and the boards before anything spends.
First creative goes live.
Shoot, edit, deliver. The first ad enters market with full tracking and budget guardrails. Iteration starts the same day data starts landing.
The Friday report lands.
The first weekly report. What we spent. What it returned. What we'd push, what we'd cut, what we'd test next. No vanity slides; the renewal earns itself.
What broke out, what didn't.
First quarterly. We pull every test, every creative, every audience. What scaled. What flatlined. What we kill. The brand updates from what the market taught us.
The week, in five days.
One room runs it. Brand and performance in the same call.
On the camera, the script, the edit.
Media plan locked. Budget guardrails set. Tracking verified.
Live creatives push. Monitoring on. Slack stays open.
Friday report lands. Spend, return, decision log, next bet.
One email. Every Friday.
Three numbers, three decisions, three bets. No dashboard logins, no quarterly grand-reveals. The report we wrote for ourselves when we hated everyone else’s.
- 01Scale Reel #7 to 1.3× budget. Hook held at 71% retention.
- 02Kill the static carousel set. CPM 4× the video set, no lift.
- 03Test new founder-cut variant on Mon. 3 hooks, same CTA.
No twelve-month lock. Thirty-day notice, ever.
Every Friday report has to earn the next Friday. If the numbers stop, you walk. Thirty days, clean exit, all assets in your drive. That is the contract. The renewal is the work.