Objective

Improve views, Click-Through Rate (CTR), and watch time for Charlie's YouTube channel.

Results

• Monthly views increased from 642K in February to 2.04 million in July.
• Monthly revenue grew from approximately $2,814.11, $3128.27, $3346.61, $5344.82, $6899.15, $8,200.71
• Content performance- Last 28 days [1= $889, 2= $62, 3= $580, 4= $412, 5=$409]
• Estimated Revenue= $7,562.28. Achieved within five months.
• Estimated revenue= $7,562.28
• 1.8M Views
• $5.21 Revenue for every 1K views (RPM)

Content Strategy

Understanding Viewer Demographics:

• Conducted thorough research on the performance of couple channels and prank channels, which were the focus of ThatBoyDrew22’s content.
• Identified that content trends had shifted; content that was popular 2-3 years ago was no longer resonating with audiences.
• Noted that successful channels had evolved to include more lifestyle content, sharing personal struggles and real-life experiences that connected with viewers.

Data-Driven Insights

• Analyzed the current content landscape to understand what was working and what was outdated.
• Focused on creating original and unique prank content that had not been done before, steering away from repetitive or overused concepts.
• Strategic content creation was guided by these insights, aiming to stay ahead of trends and audience expectations.

Here are the thumbnails that failed...

Here are the thumbnails that succeeded...

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Optimizing Thumbnails and Titles

• Recognized that ThatBoyDrew22’s audience responded better to realistic, screen-grab-like thumbnails, rather than highly polished, elevated thumbnails seen on channels like MrBeast.
• Designed thumbnails to reflect the authenticity of the content, ensuring they matched the video's tone and style.
• Optimized video titles by keeping them clear and simple, avoiding unnecessary keywords, and ensuring they were directly relevant to the content. This approach was key to improving Click-Through Rate (CTR).

Boosting Engagement

• Consistently A/B tested titles and thumbnails to refine what worked best for ThatBoyDrew22’s audience.
• Focused on crafting engaging and fresh content ideas that kept viewers interested, which contributed to increased watch time—a metric that had been a challenge in the past.

Strengthening Viewer Retention

• Enhanced video editing to make content more engaging, which played a crucial role in holding viewers’ attention and improving overall watch time.
• Ensured that every piece of content was carefully crafted to keep the audience engaged from start to finish, leading to better viewer retention and overall channel growth.

Summary

Through a combination of data-driven insights, strategic content creation, and meticulous optimization of thumbnails and titles, ThatBoyDrew22’s YouTube channel experienced significant growth. Monthly views tripled, and revenue surged, demonstrating the effectiveness of these strategies in boosting the channel's performance and viewer engagement.