How we workFrom the
first call
to
the first lead.
Yours to forward.
Muffin Intel reads your market. Our team plans and runs your campaigns. You approve the plan and our access.
With a founder. No software to learn.
Muffin Intelreads your market.
Our teamruns
GoogleMetaLinkedIn
Youapprove
Who does what, step by step
Start with one outlet, project or line. Your main accounts can stay with another team.
You
- See
Approve the competitor list. Anyone you remove stays removed.
- Plan
Approve the plan and our access.
- Run
Remove our access any time.
| Step | Muffin Intel | Our team | You |
|---|---|---|---|
| The callDay 1 | Talk to a founder for 30 minutes. | ||
| Seeyour competitors’ adsWeek 1 | Finds your competitors and reads their Google, Meta and LinkedIn ads, one by one. | Sets up your market, and adds anyone you name. | Approve the competitor list. Anyone you remove stays removed. |
| Planbefore any spendWeek 2 | Measures monthly searches, keyword by keyword, with Google’s click price. | Writes the plan and walks you through your Market Report: 10 chapters, yours to keep. | Approve the plan and our access. |
| Runyour campaignsWeeks 3 to 4 | Lists the campaigns we run in your view, by campaign and channel. | Makes your ads and pages, and runs them inside your own ad accounts. | [Approve each ad before it goes live.]Remove our access any time. |
By day 30 · campaigns live[owner to confirm] |
|||
| Compoundwhat became businessFrom the first lead | Keeps each lead with the click that brought it, and emails it to the people you name. | Reviews results with you every [cadence]. | Tell us which leads became business. |
[All day markers: owner to confirm]
Add the next when you decide the first has earned it.
Every stepWhat we run
- The callDay 1
You. Talk to a founder for 30 minutes.
- Seeyour competitors’ ads · Week 1
Muffin Intel. Finds your competitors and reads their Google, Meta and LinkedIn ads, one by one.
Our team. Sets up your market, and adds anyone you name.
You. Approve the competitor list. Anyone you remove stays removed.
- Planbefore any spend · Week 2
Muffin Intel. Measures monthly searches, keyword by keyword, with Google’s click price.
Our team. Writes the plan and walks you through your Market Report: 10 chapters, yours to keep.
You. Approve the plan and our access.
- Runyour campaigns · Weeks 3 to 4
Muffin Intel. Lists the campaigns we run in your view, by campaign and channel.
Our team. Makes your ads and pages, and runs them inside your own ad accounts.
You. [Approve each ad before it goes live.] Remove our access any time.
- Compoundwhat became business · From the first lead
Muffin Intel. Keeps each lead with the click that brought it, and emails it to the people you name.
Our team. Reviews results with you every [cadence].
You. Tell us which leads became business.
[By day 30 · campaigns live; all day markers: owner to confirm]
Your main accounts can stay with another team. Add the next when you decide the first has earned it.
What we run
For the outlet, project or line we run: the research, the creative, the landing pages, the campaigns on Google, Meta and LinkedIn, and the reporting on them.
LinkedIn campaigns are built by our team by hand.
Measure what your
business counts
We report what happened.
We do not forecast a return.
The number your campaigns are judged on.
We talk it through on your first call.
Call and WhatsApp taps are reported on their own line, beside form leads.
| Your category | Start with | Judged on |
|---|---|---|
| Hotels and restaurants | One outlet, restaurant or property | Direct bookings or covers |
| Real estate | One recently launched project | Site visits |
| Hospitals and clinics | One service line or specialty, with specialists set apart from multi-specialty hospitals | Patients who turn up |
| Consumer brands | One product line or one channel, against the competitors you name and approve | Orders or new customers |
| Education | One campus or programme | Admissions |
| B2B and financial services | One campaign or one service | Qualified enquiries |
Not on the list? Tell us the one you would start with when you book.
How we count
| Consumer brands | Orders or new customers |
|---|---|
| Education | Admissions |
| B2B and financial services | Qualified enquiries |
Not on the list? Tell us the one you would start with when you book. We talk it through on your first call.
Call and WhatsApp taps are reported on their own line, beside form leads.
Each lead from the pages we build keeps the click that brought it, and on Google the campaign and keyword behind it.
Once campaigns run, your account’s real cost replaces Google’s quote.
Your first call is with a founder.
Pranav MohanCo-founder & Creative Director
Aditya MohanCo-founder & Content Strategist
Neeraj RamachandranCo-founder & CTO
- Price
- Scoped after the call, to the one you start with. [Your media spend is paid by you, separately from our fee.]
- Access
- We use the management access campaigns need. You can remove it in your account settings at any time.
- NDA
- Yes, on request. Write to business@muffinmedia.co and we sign it before you share any account data.
- Login
- No subscription, and no software for your team to learn.
- Stop point
- [Owner to write. Prints only when written.]
- If you stop, you keep
- [Owner to write. Prints only when written.]
Bring the line
you want us to run.
Thirty minutes with a founder: your market, where to start, and the number it is judged on.
- Pranav MohanCo-founder & Creative Director
- Aditya MohanCo-founder & Content Strategist
- Neeraj RamachandranCo-founder & CTO
The terms
- Price
- Scoped after the call, to the one you start with. [Your media spend is paid by you, separately from our fee.]
- Access
- We use the management access campaigns need. You can remove it in your account settings at any time.
- NDA
- Yes, on request. Write to business@muffinmedia.co and we sign it before you share any account data.
- Login
- No subscription, and no software for your team to learn.
- Stop point
- [Owner to write. Prints only when written.]
- If you stop, you keep
- [Owner to write. Prints only when written.]