Skip to the form

Muffin Media Market ReportYour market’s ad breakdown.

Before any spend.

Muffin Intel reads your competitors’ ads on Google, Meta and LinkedIn. Our team writes what they mean for you.

Request my Market Report

Example · hospital chain, names withheld

Example Market Report for a hospital chain market, names withheld: the cover, stamped Confidential. Ten chapters, 11 to 20 pages.
  • 10 chapters, 11 to 20 pages.
  • Muffin Intel has read the markets of 100+ businesses.
  • We walk you through it. No software to learn.

Rather talk first? Book a 30-minute call

Personal domains accepted.

Where your customers are: a city, a region, or a few of either.

Used only to build your report and reach you. [Privacy wording: owner to confirm]

Sent.

Next, approve your competitor list. Then we build the report and a founder walks you through it. [owner to confirm: how many days]

Inside your Market Report

Written to be taken to your GM, MD, CMO or board.

Example · hospital chain, names withheld

Example Market Report for a hospital chain market, names withheld: ten chapters, 11 to 20 pages. The cover is stamped Confidential and opens with its key points: 10 of 10 use video, 0 of 12 ideas do, 9 of 12 ideas show care of loved ones, and 9 competitor ads miss a disclaimer. Behind it, chapter 9, One plan per line, its tab sticking out in green with a tick.
  1. 1Where you standYour ads beside each competitor’s, counted on Google, Meta and LinkedIn.
  2. 2What this market costsMonthly searches, keyword by keyword, with Google’s click price.
  3. 3What their ads sayEach film split into its beats, in their language, English beside it.
  4. 4Your own adsRead the same way, against what 3 or more competitors share.
  5. 5Which ads lastWhich competitor ads have stayed live longest, and since when.
  6. 6Who competitors work withInstagram creators who posted with them, called paid only when the post says so.
  7. 7What you can proveWhere competitors’ Meta clicks land, and what your tracking can show.
  8. 8OpeningsSearches your buyers make that your ads do not answer yet.
  9. 9One plan per lineThe ad, the page and the keywords for each outlet, project or line.
  10. 10The next stepWhat we would run first, and what you approve before it starts.
All 10 chapters
  1. 1Where you standYour ads beside each competitor’s, counted on Google, Meta and LinkedIn.
  2. 2What this market costsMonthly searches, keyword by keyword, with Google’s click price.
  3. 3What their ads sayEach film split into its beats, in their language, English beside it.
  4. 4Your own adsRead the same way, against what 3 or more competitors share.
  5. 5Which ads lastWhich competitor ads have stayed live longest, and since when.
  6. 6Who competitors work withInstagram creators who posted with them, called paid only when the post says so.
  7. 7What you can proveWhere competitors’ Meta clicks land, and what your tracking can show.
  8. 8OpeningsSearches your buyers make that your ads do not answer yet.
  9. 9One plan per lineThe ad, the page and the keywords for each outlet, project or line.
  10. 10The next stepWhat we would run first, and what you approve before it starts.

Read beat by beat

126,000+ competitor ads on Google, Meta and LinkedIn, each read one by one.

Each competitor film, split into its beats.

In their own language, English beside it.

Example, names withheld: chapter 3 of a Market Report, What their ads say. Competitor films from a hospital-chain market, 0:43, 0:28 and 0:27 long, with Competitor K’s split into its beats: Hook, Product reveal, Demonstration and Ask. Competitor K’s hook is written down in Telugu as it is spoken, with the English beside it: Is it difficult to stand in the hospital queue for a doctor appointment? Muffin Intel has read 1,221 competitor films beat by beat, across 75 brands.
How we count

Muffin Intel searches the way your customers do. Each competitor is tied to its own website and the ad accounts we can verify, then counted on Google, Meta and LinkedIn in one table with your own ads. One brand, one row: an agency’s ads for its other clients stay out of a competitor’s count. The table counts the ads Muffin Intel holds. Any figure that is not a verified count is labelled Estimated, Inferred, Not checked or Not available. 1,201 competitor brands counted, across the markets of 100+ businesses we have read.

Beat names are Muffin Intel’s read. Each strip is one film at its own length, split by what fills the frame. Lines in the film demos are transcribed by Muffin Intel.

Code counts what 3 or more competitors share across four lenses, then sets your own ads against it. Opinions are never counted.

For each competitor, Muffin Intel reads the latest posts on its Instagram grid, its reels, recent posts it is tagged in, two brand hashtags and its name in search. Each post that names a competitor is graded on eight steps: Instagram names the payer; Instagram’s paid-partnership label; co-authored; a written disclosure; a discount code or tracked link; a tag; a mention; a hashtag. Only the first, second and fourth are called paid. A co-authored post or a code shows as worked with. Tags, mentions and hashtags are associations, never deals. A post can be old, so a step shows that the two worked together then, not that they still do. Instagram only. Stories are not read. Fees, reach and sales from creator posts are never estimated. Your own Instagram, counted the same way, when we have your handle.

Our team starts each read; it does not run on a schedule. There is nothing for your team to log in to.

Start with your website

Our team makes your ads and runs them.

  1. 1 Send your website and market.Four fields. We find your competitors. You
  2. 2

    Approve your competitor list.

    Anyone you remove stays removed.

    You

  3. 3

    We build the report.

    Muffin Intel reads your competitors’ ads. Our team writes what they mean for you.

    Muffin IntelOur team

  4. 4

    A founder walks you through it.

    Yours to keep, and to take to your board.

    Our team

Request my Market Report

Before you request

No client’s report, words or name appears anywhere without their written OK. That includes yours.

What does it cost?

[Owner to confirm: free or priced.]

What do I get, and in what form?

A Market Report of 10 chapters and 11 to 20 pages, as a PDF. We walk you through it, and it is yours to keep.

Can I name the competitors?

Yes, up to three in the form. We find the rest and you approve the list. Anyone you remove stays removed.

How long until I see it?

[Owner to confirm: days from your request to the walk-through.]

What can and can’t you see?

Their Google, Meta and LinkedIn ads, since when, what they say and, on Meta, where the click goes. One collection keeps up to 400 Google, 250 Meta and 150 LinkedIn ads per competitor. Nobody outside an account sees its spend, clicks or leads. Where we infer, the report says Inferred.

Do we need software or a login?

No. No subscription, and no software for your team to learn.

Need an NDA first?

Write to business@muffinmedia.co and we sign it before you share any account data.

More questions

What do I get, and in what form?

A Market Report of 10 chapters and 11 to 20 pages, as a PDF. We walk you through it, and it is yours to keep.

How long until I see it?

[Owner to confirm: days from your request to the walk-through.]

What can and can’t you see?

Their Google, Meta and LinkedIn ads, since when, what they say and, on Meta, where the click goes. One collection keeps up to 400 Google, 250 Meta and 150 LinkedIn ads per competitor. Nobody outside an account sees its spend, clicks or leads. Where we infer, the report says Inferred.

Do we need software or a login?

No. No subscription, and no software for your team to learn.

Need an NDA first?

Write to business@muffinmedia.co and we sign it before you share any account data.

No client’s report, words or name appears anywhere without their written OK. That includes yours.

Your market, read before you spend.

With a founder. No software to learn.

  • Pranav MohanCo-founder & Creative Director
  • Aditya MohanCo-founder & Content Strategist
  • Neeraj RamachandranCo-founder & CTO
Request my Market Report Rather talk first? Book a 30-minute call