We do not startfrom an opinion.

Act I · See

See what the market is doing.

Competitor creatives

Every ad your competitors are running. Analyzed, not guessed.

Pulled from the live ad libraries and stored the day they were collected, so they stay on record after the originals rotate out. The run length is the signal: an ad only stays up while it keeps paying for itself.

How well each competitor is run

We can tell who is flying blind. From their own links.

Every advertiser publishes the link its ad points to. The machine analyzes those links: whether the click can be attributed at all, whether the tracking actually works, and what they call their own campaigns. Then a verdict per competitor: flying blind, partly tracked, well run. A judgement, but from their own record.

On this board, one advertiser in three cannot tell which ad produced a visit. You are spending against competitors who cannot count.

What Meta refused

Meta keeps a record of every ad it pulls. We show it to you.

Taken down, missing disclaimer, account disabled: Meta publishes three states on the ad itself and never publishes why. The system counts those states across every tracked competitor ad and keeps each refused creative on file exactly as it ran, with Meta's own stamp on it.

Their record, not our judgement. When a competitor's ad disappears, you should know whether it was refused or retired.

Who competitors pay

The creators on their payroll. Graded down to the hashtag.

The machine walks each competitor's feed, its tagged tab, its brand hashtag and its name searched, then grades every creator found on an eight rung ladder: from a paid partnership label with the payer named, down to a bare hashtag. Tiers one to five are commercial. Six to eight are association only.

A tag or a mention is an association, never a deal. Nothing on this board is estimated: every figure is counted, and every lane prints its own coverage.

Between the acts · Method

How it is counted, and how it is labelled.

One run, start to finish

What happens before we write a single word.

A real run on a coworking client, 25 advertisers: identity resolved, ads collected across three platforms, 2,664 of them analyzed, patterns built, keywords and outlook planned. 2h 34m from a website link to a finished plan, fully automated. Finished with 9 gaps, each one named.

What the volume hides

Thousands of ads. Far fewer ideas.

The machine counts the market from ideas, not creatives. On this board, 1,918 tracked ads collapse into 305 distinct concepts, 6.3 creatives per idea: the volume is real, the variety is not, which is what makes the set knowable. Ads that recruit employees rather than customers are counted, then excluded from every pressure figure.

Counted in code from the tracked ads, never written by a model.

How every figure is labelled

Four labels. No number wears the wrong one.

The product prints its legend on every section, titled How to read the figures. Verified: counted directly or confirmed by Muffin Intel. Estimated: a band derived through a stated assumption. Inferred: an ordinal read of real signals, no money. Not available: the platform does not disclose it.

We never claim a channel is empty, and we never call an ad count a budget. Competitor sets are floors, not censuses. On one project ours went from 5 competitors to 55 across three sweeps, and every claim that rested on an absence died.

Act II · Plan

Plan what you should spend.

The spend model

What should you actually be spending?

Nobody can look up a competitor's budget, because no platform publishes it. So we model it, from 38,726 ads collected across 752 advertisers and 14 industries, and we show the working: precision ceiling of 25 to 35%, validated within about 4% of a client's real spend when the keyword set was complete.

One market alone tells you very little. The spend model weighs yours against 38,726 ads from fourteen industries, so it knows what normal looks like before your first rupee is spent.

The plan engine

A forecast you can check with a calculator.

Three bands, never one number. Every input is printed beside the output, so multiplying the rate by the clicks reproduces the row exactly: 3,190 clicks from a ₹80,000 budget at a ₹25.07 blended click price, with your own close rate and customer value quoted back from your intake.

When the cautious month does not pay for itself, the document says so in that sentence. A forecast that can only flatter you is not a forecast.

Creative briefs

The plan turns into ads. Drafted against the survivors.

Muffin Intel drafts creative briefs from every competitor analyzed and the live market: the open lanes first, where buyer demand is high and competitor share is thin, then sharper executions of what the survivors prove converts. Each brief carries its platform, lane, headline, primary text, call to action, and the evidence line it rests on.

Every brief cites its evidence: the search volume, the lane, the proof to carry. A recommendation you can check beats a recommendation you must trust.

Act III · Prove

Prove what actually banked.

Prove

Plug your own ad accounts in. Now both halves are measured.

Competitor intelligence tells you what the market is doing. Your connected accounts tell us what actually reached your account, and the plan is built from both. Google Ads, Meta and LinkedIn all connect, read only, revocable at any time. From connected client accounts, May to August 2026: 3 platforms, 1.45M impressions, 21,003 clicks, 981 conversions.

Reported conversions and banked revenue are different numbers, and most agencies only show you the first. We show the gap between them.

Your own ads, graded

It analyzes your ads the way it analyzes theirs. Frame by frame.

Muffin Intel watches the client's own creatives as video and grades each one: first second, hook, promise, angle, offer, who it speaks to, platform fit, brand in frame, where the click lands, what is working, the honest weakness, what to test next. The verdict is one word: keep, or iterate.

The same instrument points both ways. If we only graded competitors, you should not trust the grades.

Why it compounds

Every day makes the next forecast sharper.

Most agency reporting is a loop that ends at the slide deck. Ours closes daily: what actually happened goes back into the model that made the plan. And the loop now reaches your front desk: the client portal grades every lead Qualified, Booked or Junk, and the ad platform learns from the grade.

This is the part a competitor cannot copy by adding a feature. It only works if the same system both plans the spend and measures the outcome, which is why we built one product instead of buying two tools.

The difference, stated plainly

What a typical agency sells. What we do instead.

Six rows: the plan, competitor knowledge, what gets optimised, the number you are shown, the forecast, and what you can see.

Every client gets a login to Muffin Intel, the same live competitor set, keywords and results we work from. Nobody else in this market offers that.