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Muffin Intel. We read your market before we run your ads.

Muffin Intel is our own ad intelligence system. Our team uses it to find your real competitors, read their ads one by one and measure what your market searches for.

Book 30 minutes with a founder Get your Market Report
Example, a hospital chain market, names withheld. Muffin Intel reads Competitor K’s film, 27 seconds long, beat by beat: Hook at 0:00, spoken in Telugu, in English: Is it difficult to stand in the hospital queue for a doctor appointment? Product reveal at 0:05, shown: a booking app on a phone. Demonstration at 0:10, shown: booking at the front desk. Ask at 0:23, shown: the hospital entrance at dusk. Muffin Intel has read competitor films beat by beat, in 50+ languages. It describes and quotes. It scores nothing.

Reads Google, Meta and LinkedIn

Every competitor in one table, beside your own ads.

A 0 and Not checked never look alike.

0 means we looked and found nothing. Not checked means we have not looked.

Example values

Example values: Muffin Intel counts each competitor’s ads on Google, Meta and LinkedIn, one brand per row, beside your own. You: 12 on Google, 4 on Meta, 0 on LinkedIn. Competitor A: 86, 140 and 12. Competitor B: 40, 212, and LinkedIn not checked. Competitor C: 0, 57 and 3. Muffin Intel has counted competitor brands, one row each, across the markets of 100+ businesses.
What we can and can’t see

Each platform shows one advertiser at a time. Muffin Intel counts every competitor on Google, Meta and LinkedIn, one brand per row.

0 means we looked and found nothing. Not checked means we have not looked.

Snapchat and TikTok ads are kept on file. Muffin Intel does not read them for your market.

What you might ask, platform by platform

Which ads run, and since when
Google, Meta and LinkedIn
What the ad says
Google, Meta and LinkedIn
Where the click goes
Meta. Not available on Google or LinkedIn.
Ads the platform took down or flagged
Meta, from Meta’s own record. Not available on Google or LinkedIn.
Spend, clicks, leads, the real bid list
Not available on any of the three.

Muffin Intel labels each figure by how it was made

Verified
Counted directly or confirmed by Muffin Intel. A figure with no label is Verified.
Estimated
A band derived through a stated assumption. Never a single number passed off as a count.
Inferred
An ordinal read of real signals, no money. Meta’s takedown reasons and every drafted move are Inferred.
Not available
The platform does not disclose it. For example, where a Google or LinkedIn ad sends the click.

Finds what your competitors do that you don’t

What 3 or more competitors share, set against your ads.

Counted in code.

Opinions are never counted.

Example values: what 3 or more competitors share, against your ads. A doctor or clinician shown: 6 of 9 competitors, your ads no; the picture is one competitor’s ad with a doctor in the frame. A condition or treatment named: 5 of 9, your ads yes. The clinic or hospital shown: 4 of 9, your ads yes. Muffin Intel reads a million ads a day, one by one. Competitor ads on Google, Meta and LinkedIn.

You approve the competitor list.

Nothing is counted before that.

Checks for your industry, each answered yes, no or can’t tell, with the line that settles it.

Ads Meta took down or flagged, from Meta’s own record. Any reason we give is marked Inferred.

How we count

You approve the competitor list before anything is counted.

Muffin Intel searches the way your customers do. Each competitor is tied to its own website and the ad accounts we can verify, then counted on Google, Meta and LinkedIn in one table with your own ads. One brand, one row: an agency’s ads for its other clients stay out of a competitor’s count. The table counts the ads Muffin Intel holds. Any figure that is not a verified count is labelled Estimated, Inferred, Not checked or Not available. Competitor brands are counted across the markets of 100+ businesses we have read.

Code counts what 3 or more competitors share across four lenses, then sets your own ads against it. Opinions are never counted.

Checks for your industry, each answered yes, no or can’t tell, with the line that settles it.

Ads Meta took down or flagged, from Meta’s own record. Any reason we give is marked Inferred.

Our team runs your campaigns on it

You don’t operate Muffin Intel. Our team makes your ads and runs them in your own ad accounts.

  1. Muffin Intel reads your market.

    Your competitors’ ads, and what your buyers search for.

  2. Our team writes your plan.

    One per outlet, project or line. Every move rests on one number.

  3. You approve before anything runs.

    The competitor list, the plan and our access. Remove our access any time.

We do not forecast a return for you.

On the first call we talk through the number your campaigns are judged on.

Report what lands on your desk

A Market Report you can take to your GM, MD, CMO or board.

Example · hospital chain, names withheld

Example Market Report, a hospital chain market, names withheld. The cover is stamped Confidential and opens with its key points: 10 of 10 use video, 0 of 12 ideas do, 9 of 12 ideas show care of loved ones, and 9 competitor ads miss a disclaimer. Beside it, chapter 3, What their ads say, shows competitors I, J and K, four frames each, with K’s film split into Hook, Product reveal, Demonstration and Ask. A report is 10 chapters and 11 to 20 pages.

Each move in your plan sits beside the figure behind it.

  1. 1Where you stand
  2. 2What this market costs
  3. 3What their ads say
  4. 4Your own ads
  5. 5Which ads last
  6. 6Who competitors work with
  7. 7What you can prove
  8. 8Openings
  9. 9One plan per line
  10. 10The next step
Get your Market Report

Check it on your own market.

Thirty minutes with a founder: your market, where to start, and the number it is judged on.

After the call, we set up your market in Muffin Intel and you approve the competitor list. Then our team hands you the Market Report.

  • Pranav
    Mohan

    Co-founder & Creative Director

    A marketer, formerly creative director at Shares in Value, a Sydney fintech. Owns the brand thesis, so every campaign still looks like the company it is for.

  • Aditya
    Mohan

    Co-founder & Content Strategist

    Filmmaker. Shot TV commercials for Saint-Gobain and Resorts World Cruises. His film Kumbini premiered in 11 countries, ran on Amazon Prime and now streams on Airtel Xstream.

  • Neeraj
    Ramachandran

    Co-founder & CTO

    AI engineer with a master’s in AI from Georgia Tech. Built at big US startups.

Meet the team and advisors
Book 30 minutes with a founder Get your Market Report