We built the tool we wished we had
Muffin Intel is the layer underneath everything we ship: the strategy, the brief, and the first-pass numbers, before the engagement even starts.
By Neeraj Ramachandran
Most engagements start from zero. A kickoff call, a blank brief, a month of learning what the smart version of the work even looks like. We got tired of paying that tax on every project, so we built past it.
Muffin Intel is trained on what actually wins: the retention curves, the hooks, the thumbnail rules that beat the algorithm, the campaigns that scaled and the ones that stalled. It proposes the strategy, drafts the brief, and runs the first-pass numbers.
Every engagement starts on top of ten days of work, not at the bottom of a blank page.
Not a product, a head start
We do not sell Intel as software. It is the reason our first draft looks like someone else's third. It turns a month of media-buyer guesswork into an afternoon, so the human time goes where it matters: the craft and the judgment a model cannot fake.
Want this run on your brief?
Book a free audit