What the local ad data shows, market by market

We analyzed the 50 most-reviewed med spas in Scottsdale. Most are invisible where clients actually buy. Here is the real local ad picture, and the opening it leaves.

We analyzed the 50 most-reviewed med spas in and around Greenwich. Nearly half are advertising, and a few names are taking most of the attention. Here is the real local picture.

We analyzed the 50 most-reviewed med spas in and around Stamford. A third are advertising, and the single biggest advertiser is not even a Stamford spa. Here is the local picture.

We analyzed the 50 most-reviewed med spas in Buckhead. More than half are advertising, the highest share of any market we have measured. Here is the real local picture.

We analyzed the 50 most-reviewed med spas in and around Alpharetta. Over half are advertising, and one spa runs more ads than any advertiser we have measured. Here is the local picture.

We analyzed the 50 most-reviewed med spas in Boca Raton. More than 40 percent are advertising, and the winners sell wellness and aesthetics together. Here is the real local picture.

We analyzed the 50 most-reviewed med spas in Newport Beach. It is the only market we have measured where Meta outweighs Google. Here is the real local picture.

We analyzed the 50 most-reviewed med spas in and around Coral Gables. The entire ad fight is happening on Google. Here is the real local picture.

We analyzed the 50 most-reviewed med spas in and around Plano. More than 40 percent are advertising, with a strong injectable-wellness streak. Here is the real local picture.

We analyzed the 50 most-reviewed med spas in Frisco. The ads here are the most specific we have read, naming the problem and pricing the fix. Here is the real local picture.