Research · Muffin Intel
The numbers nobody else has.
We read the Muffin Intel corpus directly, then publish what it says. Original research on the markets we work in, built from real ads and real competitors, not benchmarks borrowed from another industry.
Original researchThe State of Med Spa Advertising 2026We read the live ad libraries of 1,995 med spas and 9,234 of their competitors. Most of the market is not advertising at all, and the ones that are mostly set an ad and forget it. Here is the real picture.June 26, 2026Original researchThe State of Roofing Advertising 2026We checked 834 roofing companies across 17 US metros and counted every live ad they run. More than half advertise, almost all of it on Google, and the two hardest hail markets do not have a single live Meta ad between them. Here is the full picture.September 2026Original researchHow India's Healthcare Advertisers Split Their MoneyWe tracked 4,040 ads from 71 advertisers across three healthcare niches in India. Multispeciality hospitals put 93 percent of their ads on Google. IVF clinics put 98 percent on Meta. Same industry, opposite playbooks, and both sides are right.September 2026
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