Muffin Media · Research and field notes

The Journal

Med spa, dental, prop firms, real estate. Marketing built on live ad-intelligence data, not thought-leadership theater.

53 pieces · five subjects · updated August 1, 2026

53 pieces in Everything

July 202623 pieces

Real estate IndiaCompare

How to Choose a Real Estate Marketing Agency in India

July 31, 2026 · 10 min

Real estate IndiaSEO

Real Estate SEO in India: Where Developers Can Actually Win

July 31, 2026 · 9 min

Real estate IndiaPerformance

How Real Estate Advertising Works in India

July 30, 2026 · 10 min

Real estate IndiaGrowth

Real Estate Lead Generation in India: Beyond the Portals

July 30, 2026 · 10 min

Prop firmsGuide

White Label Prop Firm: The Real Cost of Speed

July 29, 2026 · 9 min

Real estate IndiaReport

Real Estate Advertising in India: 80% Are Invisible

We tracked 250 top developers to study real estate advertising in India: 80% don't run a single ad under their own brand name.

July 29, 2026 · 11 min

Real estate IndiaPlaybook

Real Estate Marketing in India: The Data-Backed Playbook

A data-backed guide to real estate marketing in India: why 80% of developers have no owned ad presence and what the channel mix should be.

July 29, 2026 · 10 min

Prop firmsAnalysis

How Do Prop Firms Make Money? Inside the Fee Model

July 28, 2026 · 9 min

Prop firmsGuide

How to Start a Prop Firm in a Crowded Market

July 28, 2026 · 8 min

Prop firmsReport

The Data Behind Prop Firm Advertising in 2026

We tracked live ads from 126 prop firms. See who dominates prop firm advertising, who stays dark, and why Meta rewards only one winner.

July 27, 2026 · 10 min

Prop firmsPlaybook

Prop Firm Marketing: What the Ad Data Actually Shows

A data-backed guide to prop firm marketing: where 126 firms advertise, why Meta is winner-take-all, and where the message gap sits open.

July 27, 2026 · 8 min

DentalCompare

Google Ads vs Facebook Ads for Dentists: What the Data Shows

July 9, 2026 · 8 min

DentalReport

Dental Advertising Statistics: What 200 Practices Reveal

Real dental advertising statistics from a live pull of 200 practices across 4 US cities. Google vs Meta, city rates, top spenders, offers, and what it costs.

July 8, 2026 · 9 min

DentalCompare

Dentist Marketing Agency vs In-House: The CPC Case

July 8, 2026 · 8 min

DentalPerformance

Dental PPC: How to Manage $42–$62 Clicks Without Bleeding Budget

July 7, 2026 · 9 min

DentalSocial

Dental Social Media Marketing: Meta Is Nearly Empty

July 4, 2026 · 9 min

DentalGrowth

Dental Implant Marketing: What the Ad Data Says About Growing Implant Cases

July 4, 2026 · 10 min

DentalPerformance

Dental Google Ads: What 455 Live Ads Teach You About Winning

July 3, 2026 · 8 min

DentalGrowth

Dental Practice Marketing: The System That Fills Chairs

July 3, 2026 · 9 min

DentalPerformance

Dental Advertising in 2026: Why Google Owns the Category

July 2, 2026 · 8 min

DentalCompare

Dental Marketing Agency: What the Ad Data Says You Need

July 2, 2026 · 9 min

DentalPlaybook

Dental Marketing in 2026: What the Data Says Works

A proprietary pull of 200 dentists across 4 US cities reveals what dental marketing actually looks like in competitive markets, and what separates winners from wasted spend.

July 1, 2026 · 11 min

DentalSEO

Dental SEO: How to Win Patients Without Paying Per Click

July 1, 2026 · 9 min

June 202620 pieces

Med spaCompare

Med Spa Marketing Channels Ranked by Real Ad Data

June 30, 2026 · 8 min

Med spaReport

Med Spa Advertising Report: Who's Running Ads Across 10 US Cities

A proprietary pull of 500 med spas across 10 US cities reveals that med spa advertising is dominated by a small, aggressive minority, and Google leads everywhere except one market.

June 30, 2026 · 9 min

Med spaCompare

Google Ads vs Facebook Ads for Med Spas: What the Data Shows

June 29, 2026 · 9 min

Med spaCompare

Med Spa SEO vs Paid Ads: How to Pick the Right Mix

June 29, 2026 · 9 min

Med spaCompare

Med Spa Marketing Agency vs In-House: What the Data Says

June 28, 2026 · 9 min

Med spaTrends

Med Spa Marketing Trends: What the Ad Data Shows for 2026

June 27, 2026 · 10 min

Med spaReport

The State of Med Spa Advertising 2026

We read the live ad libraries of 1,995 med spas and 9,234 of their competitors. Most of the market is not advertising at all, and the ones that are mostly set an ad and forget it. Here is the real picture.

June 26, 2026 · 10 min

Med spaData

Med Spa Advertising Statistics: 2026 Data From 500 Clinics

June 26, 2026 · 8 min

Med spaRetention

Med Spa Email Marketing: Turn One Visit Into Repeat Revenue

June 25, 2026 · 10 min

Med spaContent

Med Spa Content Marketing: Build an Asset While Competitors Rent Clicks

June 24, 2026 · 9 min

Med spaPerformance

Med Spa Advertising Cost: What Your Zip Code Actually Decides

June 23, 2026 · 10 min

Med spaMeta

Med Spa Facebook Ads: What the Data Says About Who's Winning

June 22, 2026 · 10 min

Med spaROI

Med Spa Marketing ROI: Measure Lifetime Value, Not First Visits

June 21, 2026 · 10 min

Med spaBudget

Med Spa Marketing Budget: How Much to Spend and Where

June 20, 2026 · 9 min

Med spaPlaybook

Med Spa Marketing: What the Data Says About Who's Winning

Most med spas are barely advertising. New data from 1,995 spas shows what a real med spa marketing system looks like and why the gap is closing fast.

June 18, 2026 · 11 min

Med spaSEO

Med Spa SEO: Win Local Search Without the Ad Spend

June 16, 2026 · 10 min

Med spaPerformance

Med Spa Advertising: What the Data Says About Google vs. Meta

June 12, 2026 · 9 min

Med spaCompliance

Med Spa Advertising Compliance: What Our Data Found

June 10, 2026 · 9 min

Med spaSocial

Instagram Marketing for Med Spas: The Video-First Playbook

June 5, 2026 · 10 min

Med spaGrowth

Med Spa Lead Generation: What the Ad Data Actually Shows

June 3, 2026 · 10 min