Research · Muffin Intel

The numbers nobody else has.

We read live ad libraries directly, then publish what they say. Original research on the markets we work in, built from real ads and real competitors, not benchmarks borrowed from another industry.

Original researchJune 26, 2026

The State of Med Spa Advertising 2026

We read the live ad libraries of 1,995 med spas and 9,234 of their competitors. Most of the market is not advertising at all, and the ones that are mostly set an ad and forget it. Here is the real picture.