+28%
view duration
6.5%
CTR stabilized
464K
subscribers
1.6M
monthly views
Objective
Improve watch time, retention, and revenue for a fitness YouTube channel for women over 50. The niche was new to us, so we led with data.
01 · The problem
Most viewers bailed at thirty seconds. Thumbnails, titles, and pacing were inconsistent. Nothing in the first minute earned the next five.
02 · What we did
Overhauled edits with stronger hooks and visual flow. Retention moved from half-watched to full-watched almost immediately.
Found gold in seasonal workouts and standing routines. Retention spiked on both. Thumbnails and titles followed the same pattern of direct, literal, no-frills.
Launched Shorts and Reels as sneak previews that drove real traffic to long-form, not just vanity views.
Built a sticky brand using the creator's own voice and collaborations. The channel became a fitness staple for 50+ women.
03 · Results
Monthly revenue doubled from $8K to over $16K at peak, stabilizing at $12.8K. Average view duration grew 28% year over year. CTR stabilized above 6.5%. Several videos turned evergreen, pulling views and revenue months after release.
Next case
3× views in six months.