For developersReal estate marketing, judged on site visits. One project at a time.

Muffin Intel prices your project’s searches. Our team runs the campaigns.

Book a 30-minute call Get your market’s ad breakdown

With a founder. No software to learn.

Start with: One recently launched project
Judged on: Site visits

You pick the project.

One project at a time.

Plan before any spend

Which searches bring site visits to your new project?

Example for a property market, names withheld: [n] searches a month across [n] keywords. Four shown with their searches and Google’s click price: 3 bhk flats [locality], 2 bhk ready to move [locality], new launch projects [city], and [project] price. Every figure is a placeholder.

Example ad: the living room of a sample flat with a sea view — Example for a property market, names withheld: [n] searches a month across [n] keywords. Four shown with their searches and Google’s click price: 3 bhk flats [locality], 2 bhk ready to move [locality], new launch projects [city], and [project] price. Every figure is a placeholder.

Once campaigns run, your account’s real cost replaces the quote.

Our team writes the plan for your project.

How we count

[n] searches a month in your project’s market, across [n] keywords, 3 shown with Google’s click price.

Once campaigns run, your account’s real cost replaces the quote.

Our team writes the plan for your project.

See your competitors’ property ads

We report what their ads show. Your plan decides what yours do.

Example competitor ad: a residential tower at dusk, with the words 2 and 3 BHK homes — An example competitor ad Muffin Intel read: a residential tower at dusk with the words 2 and 3 BHK homes, [Locality], [City], From ₹[price]. Four checks, each marked from the picture: the property, yes, the building; the location, yes, named on the ad; a price, EMI or booking amount, yes; a RERA number, no.

Listings sites and directories are dropped.

You approve the competitor list.

What Muffin Intel checks on property ads. Each is marked from the ad itself.

1. The property. Yes, the building. 2. The location. Yes, named on the ad. 3. A price, EMI or booking amount. Yes. 4. A RERA number. No.

Listings sites and directories are dropped.

You approve the competitor list.

Run your campaigns

Each click lands on a page we built.Our team makes your ad from a brief.

First frame, first line, where the click lands.

Our team’s brief

First frame: Balcony sunset, golden hour
First line: Sunsets from your balcony
Where it lands: Book a site visit

Example ad: two residential towers at golden hour — Example: our team’s brief (first frame, balcony sunset at golden hour; first line, Sunsets from your balcony; where it lands, book a site visit), the ad built from it, approved by you, and the page its click lands on, Book a site visit, with name and phone fields.

Example landing page: the living room of a sample flat with a sea view — Example: our team’s brief (first frame, balcony sunset at golden hour; first line, Sunsets from your balcony; where it lands, book a site visit), the ad built from it, approved by you, and the page its click lands on, Book a site visit, with name and phone fields.

Each click lands on a page we built. Of 47,000+ competitor Meta ads with a link, about 6 in 10 go to a website.

We run it inside your own ad accounts. You approve our access and can remove it any time.

Each form lead, WhatsApp tap and call tap is kept with its page.

MoreWhat we record

Of 47,000+ competitor Meta ads with a link, about 6 in 10 go to a website.

We run it inside your own ad accounts. You approve our access and can remove it any time.

Each form lead, WhatsApp tap and call tap is kept with its page.

Muffin Intel groups competitors’ Meta ads by the page each one sends people to. How many of a competitor’s Meta ads point at each page, and how long the longest has run.

One page for each offer or search theme your campaigns run, with its own form and, where it fits, WhatsApp and call buttons.

On Google, the keyword too, where Google reports it. Our Google and LinkedIn records carry no destination link, so this is Meta only.

Report for your MD

Our team builds a Market Report on your project’s market.

Example Market Report for a property market, names withheld: ten chapters, 11 to 20 pages. The cover is stamped Confidential and opens with its key points: [n] of [n] competitors show a price, [n] of [n] ads name the location, [n] searches a month in the market, [n] competitor ads show a RERA number. Behind it, chapter 9, One plan per line, shows one example ad, one example landing page and one example keyword table, its tab sticking out in green with a tick.

1Where you standYour ads beside each competitor’s, counted on Google, Meta and LinkedIn.
2What this market costsMonthly searches, keyword by keyword, with Google’s click price.
8OpeningsSearches your buyers make that your ads do not answer yet.
9One plan per lineThe ad, the page and the keywords for each project.

10 chapters, 11 to 20 pages. We walk you through it and hand it over.

Get your market’s ad breakdown

4 of the 10 chapters

10 chapters, 11 to 20 pages. We walk you through it and hand it over.

1Where you standYour ads beside each competitor’s, counted on Google, Meta and LinkedIn.
2What this market costsMonthly searches, keyword by keyword, with Google’s click price.
8OpeningsSearches your buyers make that your ads do not answer yet.
9One plan per lineThe ad, the page and the keywords for each project.

Before you book

Will the leads be junk?

We show you where each one came from. Each lead from our pages keeps its page, its channel and, where Google reports it, the keyword its search matched. Taps on call and WhatsApp buttons are reported on their own line, never counted as people.

Will our sales desk get every lead, and are they ours?

Each new lead is emailed to the people you name, as it arrives. [owner to confirm: may “Every lead from the pages we build is yours.” print?]

Are you another portal?

No. Our team makes the creative, builds your project’s landing pages and runs its campaigns on Google, Meta and LinkedIn, inside your own ad accounts.

Six more questions

Will our sales desk get every lead, and are they ours?

Each new lead is emailed to the people you name, as it arrives. [owner to confirm: may “Every lead from the pages we build is yours.” print?]

Another team runs our accounts. Can we start?

Yes. Our own team, a group office or another agency can run your main accounts. Start with the outlet, project, line or channel you can hand us. We run that one end to end.

Can you run several properties, projects or cities?

Your first call is with a founder. We start with one outlet, project or line, and add the next when you decide the first has earned it.

How do you measure success?

We do not forecast a return for you. On the first call we talk through the number your campaigns are judged on. Each lead from our pages keeps what brought it, and you tell us which leads became business. Leads are emailed to the people you name. Once campaigns run, your account’s real cost replaces Google’s quote.