What the local roofing ad data shows, metro by metro

We checked the 50 most-reviewed roofers in Dallas. Half advertise, almost all of it on Google, and barely anyone mentions hail. Here is the real local ad picture.

We checked the 50 most-reviewed roofers in Houston. 35 of them advertise, the most crowded roofing market we counted, and it is a Google fight almost nobody takes to Meta.

We checked the 50 most-reviewed roofers in San Antonio. 32 advertise, but 112 of the 182 creatives we read carry no offer at all. Here is the local picture.

We checked the 50 most-reviewed roofers in Atlanta. Only 15 advertise anywhere we can measure, and one company holds nearly a third of the live volume. Here is the local picture.

We checked the 50 most-reviewed roofers in Denver. 29 advertise, 303 live Google ads against 7 on Meta, and exactly one advertiser puts a price in its copy.

We checked the 50 most-reviewed roofers in Colorado Springs. 24 advertise, one franchise owns 6 of the market's 10 Meta ads, and hail leads just one creative in eight.

We checked the 50 most-reviewed roofers in Oklahoma City. 29 advertise and every single one is on Google. Live Meta ads across the whole market: zero.

We checked the 50 most-reviewed roofers in Tulsa. 29 advertise, all of them on Google and none on Meta, and the sharpest offers in the market are dollar figures.

We checked the 50 most-reviewed roofers in Kansas City. 31 advertise, five accounts each sit at 200+ live ads, and the search auction is the heaviest we measured per advertiser.

We analyzed the 50 most-reviewed roofing companies in Nashville. Half advertise, and the top three accounts each hold 200 or more live search ads. Here is the real local picture.

We analyzed the 50 most-reviewed roofing companies in Minneapolis. Only 18 advertise at all, and exactly one live creative mentions hail in a hail market. Here is the real local picture.

We analyzed the 50 most-reviewed roofing companies in Omaha. A clear majority advertise, one account holds nearly 400 live ads, and almost nobody mentions hail. Here is the local picture.

We analyzed the 50 most-reviewed roofing companies in Tampa. Two thirds advertise and seven accounts sit at our tracking cap, yet the hurricane angle is almost nowhere in the copy.

We analyzed the 50 most-reviewed roofing companies in Orlando. Thirty advertise, and one of them wins by answering the question everyone else avoids: what does a roof cost?

We analyzed the 50 most-reviewed roofing companies in Charlotte. Exactly half advertise, and this market talks about storm damage more than any other we measured in this batch.

We analyzed the 50 most-reviewed roofing companies in Seattle. No storm cycle, the thinnest Google auction in this batch, and one metal-roofing company quietly owning all of Meta.

We analyzed every established roofing company we could confirm around Stamford, 34 in total. The whole market runs 26 live Google ads. This is the quietest auction we measured.