+357%
paid traffic
+246%
organic sessions
40→60
authority score
2.5×
backlinks
Objective
Shares in Value, an Australian stock-market research platform, wanted to compound organic and paid at the same time, with one team owning both.
01 · SEO
Organic traffic climbed from roughly 12K to 41.5K monthly visitors, a 246% lift over six months.
Top-3 keyword share jumped from 10 to 45 percent. Backlinks grew 2.5 times. Authority score moved from 40 to 60 in the SEMrush band we target for mid-cap finance.
02 · Paid
Paid search traffic grew from 2.5K to 11.5K monthly visitors. Creative was briefed by the same team writing the landing pages, so the message stayed consistent from ad to page to conversion.
03 · Site experience
We rebuilt the core pages for skim and scroll. Bounce rate dropped, average session duration grew, pages per visit climbed to above three.
The site started converting research-intent traffic into qualified trial signups. Sales tracked 2.7× over the six-month window.
Supporting visuals
Next case
Cost per lead cut 62%.