+270%organic traffic
5K→18.5Kmonthly visitors
+380%paid search traffic
25→55authority score
Objective
A US preschool wanted to fill enrollment from its own neighborhood, where parents search, compare, and decide fast.
01 · SEO
Organic traffic grew from roughly 5K to 18.5K monthly visitors, a 270% lift. Authority score moved from 25 to 55 and backlinks grew from 400 to 2.8K as the site started ranking for the local, high-intent terms parents actually search.
02 · Paid
Paid search traffic climbed from 1.2K to 5.8K monthly visitors, a 380% increase. The same team wrote the ads and the landing pages, so a parent saw one consistent message from search result to booked tour.
03 · Result
Organic and paid compounded instead of competing, and the brand owned its local search the way a neighborhood institution should.
